diff --git a/resources/translations/de.json b/resources/translations/de.json
index e3162e4..e70acca 100644
--- a/resources/translations/de.json
+++ b/resources/translations/de.json
@@ -94,6 +94,13 @@
   "settings.branding.select_label": "Branding-Vorlage:",
   "settings.branding.select_tooltip": "Wählen Sie die Branding-Vorlage, die beim Start automatisch geladen werden soll.",
   "settings.branding.help_text": "Branding steuert die visuelle Identität der App, zum Beispiel Name und Icons. Es ist klar von den gespeicherten Setups getrennt.",
+  "settings.branding.display_name_label": "Anzeigename:",
+  "settings.branding.app_name_label": "Anwendungsname:",
+  "settings.branding.window_title_label": "Fenstertitel (optional):",
+  "settings.branding.logo_path_label": "Logopfad (optional):",
+  "settings.branding.save_as_btn": "Als Vorlage speichern",
+  "settings.branding.save_as_title": "Branding-Vorlage speichern",
+  "settings.branding.save_as_prompt": "Vorlagen-ID eingeben (z.B. kunde_a):",
   "settings.branding.restart_note": "Branding-Änderungen werden persistent gespeichert und nach einem Neustart vollständig angewendet.",
   "settings.web_url.label": "Web-Anwendungs-URL:",
   "settings.web_url.placeholder": "z.B. http://localhost:8080 oder file:///./webapp/index.html",
diff --git a/resources/translations/en.json b/resources/translations/en.json
index d92c546..9e0b46e 100644
--- a/resources/translations/en.json
+++ b/resources/translations/en.json
@@ -94,6 +94,13 @@
   "settings.branding.select_label": "Branding template:",
   "settings.branding.select_tooltip": "Choose the branding template that should be loaded automatically on startup.",
   "settings.branding.help_text": "Branding controls the visual identity of the app, such as name and icons. It is kept separate from your saved setups.",
+  "settings.branding.display_name_label": "Display name:",
+  "settings.branding.app_name_label": "Application name:",
+  "settings.branding.window_title_label": "Window title (optional):",
+  "settings.branding.logo_path_label": "Logo path (optional):",
+  "settings.branding.save_as_btn": "Save as Template",
+  "settings.branding.save_as_title": "Save Branding Template",
+  "settings.branding.save_as_prompt": "Enter a template ID (e.g. customer_a):",
   "settings.branding.restart_note": "Branding changes are persisted immediately and are fully applied after restarting the app.",
   "settings.web_url.label": "Web Application URL:",
   "settings.web_url.placeholder": "e.g., http://localhost:8080 or file:///./webapp/index.html",
diff --git a/resources/translations/fr.json b/resources/translations/fr.json
index 92c970a..3032138 100644
--- a/resources/translations/fr.json
+++ b/resources/translations/fr.json
@@ -94,6 +94,13 @@
   "settings.branding.select_label": "Modèle de branding :",
   "settings.branding.select_tooltip": "Choisissez le modèle de branding qui doit être chargé automatiquement au démarrage.",
   "settings.branding.help_text": "Le branding contrôle l’identité visuelle de l’application, comme le nom et les icônes. Il reste séparé de vos configurations enregistrées.",
+  "settings.branding.display_name_label": "Nom d’affichage :",
+  "settings.branding.app_name_label": "Nom de l’application :",
+  "settings.branding.window_title_label": "Titre de la fenêtre (facultatif) :",
+  "settings.branding.logo_path_label": "Chemin du logo (facultatif) :",
+  "settings.branding.save_as_btn": "Enregistrer comme modèle",
+  "settings.branding.save_as_title": "Enregistrer le modèle de branding",
+  "settings.branding.save_as_prompt": "Entrez un identifiant de modèle (par ex. client_a) :",
   "settings.branding.restart_note": "Les changements de branding sont enregistrés de façon persistante et seront entièrement appliqués après le redémarrage de l’application.",
   "settings.web_url.label": "URL de l'application web\u00a0:",
   "settings.web_url.placeholder": "p.ex. http://localhost:8080 ou file:///./webapp/index.html",
diff --git a/resources/translations/it.json b/resources/translations/it.json
index 58e54f7..8046651 100644
--- a/resources/translations/it.json
+++ b/resources/translations/it.json
@@ -94,6 +94,13 @@
   "settings.branding.select_label": "Modello di branding:",
   "settings.branding.select_tooltip": "Scegli il modello di branding da caricare automaticamente all’avvio.",
   "settings.branding.help_text": "Il branding controlla l’identità visiva dell’app, come nome e icone. Rimane separato dalle configurazioni salvate.",
+  "settings.branding.display_name_label": "Nome visualizzato:",
+  "settings.branding.app_name_label": "Nome applicazione:",
+  "settings.branding.window_title_label": "Titolo finestra (opzionale):",
+  "settings.branding.logo_path_label": "Percorso logo (opzionale):",
+  "settings.branding.save_as_btn": "Salva come modello",
+  "settings.branding.save_as_title": "Salva modello di branding",
+  "settings.branding.save_as_prompt": "Inserisci un ID modello (es. cliente_a):",
   "settings.branding.restart_note": "Le modifiche al branding vengono salvate in modo persistente e saranno applicate completamente dopo il riavvio dell’applicazione.",
   "settings.web_url.label": "URL applicazione web:",
   "settings.web_url.placeholder": "es. http://localhost:8080 o file:///./webapp/index.html",
diff --git a/resources/translations/ru.json b/resources/translations/ru.json
index 93e82dc..7e4d462 100644
--- a/resources/translations/ru.json
+++ b/resources/translations/ru.json
@@ -94,6 +94,13 @@
   "settings.branding.select_label": "Шаблон брендинга:",
   "settings.branding.select_tooltip": "Выберите шаблон брендинга, который должен автоматически загружаться при запуске.",
   "settings.branding.help_text": "Брендинг управляет визуальной идентичностью приложения, например названием и иконками. Он отделен от сохраненных наборов настроек.",
+  "settings.branding.display_name_label": "Отображаемое имя:",
+  "settings.branding.app_name_label": "Имя приложения:",
+  "settings.branding.window_title_label": "Заголовок окна (необязательно):",
+  "settings.branding.logo_path_label": "Путь к логотипу (необязательно):",
+  "settings.branding.save_as_btn": "Сохранить как шаблон",
+  "settings.branding.save_as_title": "Сохранить шаблон брендинга",
+  "settings.branding.save_as_prompt": "Введите ID шаблона (например, client_a):",
   "settings.branding.restart_note": "Изменения брендинга сохраняются постоянно и будут полностью применены после перезапуска приложения.",
   "settings.web_url.label": "URL веб-приложения:",
   "settings.web_url.placeholder": "например, http://localhost:8080 или file:///./webapp/index.html",
diff --git a/resources/translations/zh.json b/resources/translations/zh.json
index f54d1fb..ea3ce6b 100644
--- a/resources/translations/zh.json
+++ b/resources/translations/zh.json
@@ -94,6 +94,13 @@
   "settings.branding.select_label": "品牌模板：",
   "settings.branding.select_tooltip": "选择应用启动时应自动加载的品牌模板。",
   "settings.branding.help_text": "品牌控制应用的视觉标识，例如名称和图标，并与已保存的设置保持分离。",
+  "settings.branding.display_name_label": "显示名称：",
+  "settings.branding.app_name_label": "应用名称：",
+  "settings.branding.window_title_label": "窗口标题（可选）：",
+  "settings.branding.logo_path_label": "Logo 路径（可选）：",
+  "settings.branding.save_as_btn": "另存为模板",
+  "settings.branding.save_as_title": "保存品牌模板",
+  "settings.branding.save_as_prompt": "输入模板 ID（例如 customer_a）：",
   "settings.branding.restart_note": "品牌更改会被持久保存，并将在应用重启后完整生效。",
   "settings.web_url.label": "Web 应用 URL:",
   "settings.web_url.placeholder": "例如: http://localhost:8080 或 file:///./webapp/index.html",
diff --git a/src/webdrop_bridge/core/branding_manager.py b/src/webdrop_bridge/core/branding_manager.py
index 6fad03e..8408f33 100644
--- a/src/webdrop_bridge/core/branding_manager.py
+++ b/src/webdrop_bridge/core/branding_manager.py
@@ -168,6 +168,24 @@ class BrandingManager:
         logger.info("Branding template saved: %s", template.template_id)
         return template_path
 
+    def build_template(
+        self,
+        *,
+        template_id: str,
+        display_name: str,
+        app_name: str,
+        window_title: str = "",
+        logo_path: str = "",
+    ) -> BrandingTemplate:
+        """Build a validated branding template from editable UI fields."""
+        return BrandingTemplate(
+            template_id=template_id.strip(),
+            display_name=display_name.strip(),
+            app_name=app_name.strip(),
+            window_title=window_title.strip(),
+            logo_path=logo_path.strip(),
+        )
+
     def delete_template(self, template_id: str) -> None:
         """Delete a user template while protecting built-ins."""
         if template_id in BUILTIN_BRANDING_TEMPLATES:
diff --git a/src/webdrop_bridge/ui/settings_dialog.py b/src/webdrop_bridge/ui/settings_dialog.py
index c83d65a..201349e 100644
--- a/src/webdrop_bridge/ui/settings_dialog.py
+++ b/src/webdrop_bridge/ui/settings_dialog.py
@@ -10,6 +10,7 @@ from PySide6.QtWidgets import (
     QDialogButtonBox,
     QFileDialog,
     QHBoxLayout,
+    QInputDialog,
     QLabel,
     QLineEdit,
     QListWidget,
@@ -184,16 +185,42 @@ class SettingsDialog(QDialog):
 
         self.branding_combo = QComboBox()
         self.branding_combo.setToolTip(tr("settings.branding.select_tooltip"))
-        for template in self.branding_manager.list_templates():
-            self.branding_combo.addItem(template.display_name, template.template_id)
-
-        idx = self.branding_combo.findData(self.config.active_branding_id)
-        if idx < 0:
-            idx = self.branding_combo.findData("default")
-        if idx >= 0:
-            self.branding_combo.setCurrentIndex(idx)
+        self._refresh_branding_combo()
+        self.branding_combo.currentIndexChanged.connect(self._on_branding_selection_changed)
         layout.addWidget(self.branding_combo)
 
+        self.branding_display_name_input = QLineEdit()
+        self.branding_display_name_input.setPlaceholderText(
+            tr("settings.branding.display_name_label")
+        )
+        layout.addWidget(QLabel(tr("settings.branding.display_name_label")))
+        layout.addWidget(self.branding_display_name_input)
+
+        self.branding_app_name_input = QLineEdit()
+        self.branding_app_name_input.setPlaceholderText(tr("settings.branding.app_name_label"))
+        layout.addWidget(QLabel(tr("settings.branding.app_name_label")))
+        layout.addWidget(self.branding_app_name_input)
+
+        self.branding_window_title_input = QLineEdit()
+        self.branding_window_title_input.setPlaceholderText(
+            tr("settings.branding.window_title_label")
+        )
+        layout.addWidget(QLabel(tr("settings.branding.window_title_label")))
+        layout.addWidget(self.branding_window_title_input)
+
+        self.branding_logo_path_input = QLineEdit()
+        self.branding_logo_path_input.setPlaceholderText(tr("settings.branding.logo_path_label"))
+        layout.addWidget(QLabel(tr("settings.branding.logo_path_label")))
+        layout.addWidget(self.branding_logo_path_input)
+
+        branding_button_layout = QHBoxLayout()
+        self.save_branding_as_btn = QPushButton(tr("settings.branding.save_as_btn"))
+        self.save_branding_as_btn.clicked.connect(self._save_branding_as)
+        branding_button_layout.addWidget(self.save_branding_as_btn)
+        layout.addLayout(branding_button_layout)
+
+        self._load_branding_into_editor(self.branding_combo.currentData() or "default")
+
         note = QLabel(tr("settings.branding.restart_note"))
         note.setWordWrap(True)
         note.setStyleSheet("color: gray; font-size: 11px;")
@@ -203,6 +230,60 @@ class SettingsDialog(QDialog):
         widget.setLayout(layout)
         return widget
 
+    def _refresh_branding_combo(self, selected_template_id: Optional[str] = None) -> None:
+        """Refresh the branding template selector."""
+        current = selected_template_id or self.config.active_branding_id or "default"
+        self.branding_combo.blockSignals(True)
+        self.branding_combo.clear()
+        for template in self.branding_manager.list_templates():
+            self.branding_combo.addItem(template.display_name, template.template_id)
+
+        idx = self.branding_combo.findData(current)
+        if idx < 0:
+            idx = self.branding_combo.findData("default")
+        if idx >= 0:
+            self.branding_combo.setCurrentIndex(idx)
+        self.branding_combo.blockSignals(False)
+
+    def _load_branding_into_editor(self, template_id: str) -> None:
+        """Load the selected branding template into the editable fields."""
+        template = self.branding_manager.load_template(template_id)
+        self.branding_display_name_input.setText(template.display_name)
+        self.branding_app_name_input.setText(template.app_name)
+        self.branding_window_title_input.setText(template.window_title)
+        self.branding_logo_path_input.setText(template.logo_path)
+
+    def _on_branding_selection_changed(self) -> None:
+        """Update editable branding fields when a different template is selected."""
+        template_id = self.branding_combo.currentData()
+        if template_id:
+            self._load_branding_into_editor(template_id)
+
+    def _save_branding_as(self) -> None:
+        """Save the edited branding as a new reusable template."""
+        template_id, ok = QInputDialog.getText(
+            self,
+            tr("settings.branding.save_as_title"),
+            tr("settings.branding.save_as_prompt"),
+        )
+
+        if not ok or not template_id:
+            return
+
+        try:
+            template = self.branding_manager.build_template(
+                template_id=template_id,
+                display_name=self.branding_display_name_input.text(),
+                app_name=self.branding_app_name_input.text(),
+                window_title=self.branding_window_title_input.text(),
+                logo_path=self.branding_logo_path_input.text(),
+            )
+            self.branding_manager.save_template(template)
+            self._refresh_branding_combo(template.template_id)
+            self._load_branding_into_editor(template.template_id)
+        except ConfigurationError as e:
+            self._show_error(f"Failed to save branding: {e}")
+
     def _create_web_source_tab(self) -> QWidget:
         """Create web source configuration tab."""
         widget = QWidget()
diff --git a/tests/unit/test_settings_dialog.py b/tests/unit/test_settings_dialog.py
index b63796e..80df965 100644
--- a/tests/unit/test_settings_dialog.py
+++ b/tests/unit/test_settings_dialog.py
@@ -1,6 +1,7 @@
 """Tests for settings dialog."""
 
 from pathlib import Path
+from unittest.mock import patch
 
 import pytest
 
@@ -110,6 +111,34 @@ class TestSettingsDialogInitialization:
         assert "backup" in dialog.export_btn.toolTip().lower()
         assert "json" in dialog.import_btn.toolTip().lower()
 
+    def test_branding_editor_fields_are_initialized(
+        self, qtbot, sample_config, monkeypatch, tmp_path
+    ):
+        """Test branding tab exposes editable fields for the selected template."""
+        monkeypatch.setenv("WEBDROP_BRANDING_DIR", str(tmp_path / "branding"))
+        dialog = SettingsDialog(sample_config)
+        qtbot.addWidget(dialog)
+
+        assert dialog.branding_display_name_input.text() == "Default"
+        assert dialog.branding_app_name_input.text() == "WebDrop Bridge"
+
+    def test_save_branding_as_creates_custom_template(
+        self, qtbot, sample_config, monkeypatch, tmp_path
+    ):
+        """Test edited branding can be saved as a new reusable template."""
+        monkeypatch.setenv("WEBDROP_BRANDING_DIR", str(tmp_path / "branding"))
+        dialog = SettingsDialog(sample_config)
+        qtbot.addWidget(dialog)
+
+        dialog.branding_display_name_input.setText("Customer A")
+        dialog.branding_app_name_input.setText("Customer A Bridge")
+
+        with patch("PySide6.QtWidgets.QInputDialog.getText", return_value=("customer_a", True)):
+            dialog._save_branding_as()
+
+        assert dialog.branding_manager.has_template("customer_a")
+        assert dialog.branding_combo.findData("customer_a") >= 0
+
 
 class TestPathsTab:
     """Test Paths configuration tab."""